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Encaptify Roundtable Series
encaptiv and Publio are excited to partner to bring you Encaptfy! In this 7-part series we're marrying best practices from content and event strategy and bringing them to YOU in an interactive, roundtable format.
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Join us weekly for this 7-part roundtable series where we'll feature special guest speakers who will share knowledge and insights on content and event strategies that boost audience engagement and rocket event ROI. Immediately following the presentation, you're invited to join us for a LIVE roundtable discussion on that week's topic.
Register once and gain access to all 7 events in the series, including guest speaker presentation replays!
Make sure to attend LIVE if you want to get in on the roundtable discussion, because the roundtables won't be recorded...what happens in the roundtable stays in the roundtable.
Click here for registration, attendance and networking tips!
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EP1: Define Your North Star
September 22, 2022
4:00 PM ET
Content and programming are two key pillars of an event and are crucial to achieving your event goals. If you want to plan a successful event, then you need to know who your audience is, what they care about and what type of experience will engage them. When you align your audience's goals and objectives with your own, and build a content and programming strategy to support that, you have a winning recipe for an encaptivating event!
EP4: Building Community Through Events
October 13, 2022
4:00 PM ET
Events are a great way to build community and engage with customers. They can also be used to for brand marketing, awareness, raising credibility and fundraising for causes aligned with your company mission. In this session, we will cover strategies and tips to maximize community engagement and success before, during and after your events.
EP7: Rocket Your Event ROI
November 17, 2022
4:00 PM ET
Event ROI is a measurement of event success. It takes into account the total value of an event, the cost to produce it, and the various sources of revenue available - including lead generation. In this session, you'll be given the tools to create an ROI model that enables you to set benchmarks and calculate your event's potential revenue, as well as measure overall event success, value to sponsors and exhibitors, and the effectiveness of your sales and marketing efforts.
EP2: Content Strategy Meets Event Strategy
September 29, 2022
4:00 PM ET
Content and programming are two key pillars of an event and are crucial to achieving your event goals. If you want to plan a successful event, then you need to know who your audience is, what they care about and what type of experience will engage them. When you align your audience's goals and objectives with your own, and build a content and programming strategy to support that, you have a winning recipe for an encaptivating event!
EP3: Marketing Your Event
October 6, 2022
4:00 PM ET
From building strategy to audience engagement, event marketing is about garnering the attention of your target audience so that you can fill seats (virtual or in person) and entice attendees to tune in and take action. But how do you get the word out about your event in a way that is both engaging and authentic? In this session, we will discuss various strategies for marketing your virtual event and share tips on how use of digital marketing and social media can maximize engagement with your audience.
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EP5: Virtual vs. Hybrid Events
October 20, 2022
4:00 PM ET
Love them or hate them, virtual and hybrid events are here to stay. This emerging trend offers many benefits over strictly offline events, but they also come with their own set of challenges - from planning to audience engagement to choosing the right technology. In this session we explore the differences between virtual and hybrid events and provide tips and tricks or successfully planning each. We'll also explore the many tech tools available to plan and host your virtual or hybrid event, and teach you how navigate the waters so you put together the right technology stack for your events - wherever they are!
EP6: Take the Stress Out of Event Sales
October 27, 2022
4:00 PM ET
When planning an event, budget should be top of mind. Whether your aim is breakeven or profit, you'll need to sell tickets, sponsorships and exhibitor packages in order to cover costs and meet your financial target. In this session, we'll talk about ticketing, sponsor and exhibitor strategies and how to align your event sales model with your marketing and overarching goals. You'll also learn how the right sales strategy will enable you to generate more leads and convert attendees to customers, donors or fans.
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After you've registered you'll be directed into the event hub where you can start exploring the event.
Tips
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You only need to register once. When you return to watch another episode, simply sign in with your credentials.
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If you've already attended an event on encaptiv in the past, there is no need to register again. Use your existing credentials to sign in.
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Update your attendee profile in the Encaptify event hub so that you connect and network with fellow event-goers.
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To join or watch an episode, click on the Attend or Watch Now button for that episode.